“95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information.
In other words: Typography.”
Source: Web Design is 95% Typography
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Typography should perform this services
for the reader:
Source: “The Elements of Typographic Styles” by Robert Bringhurst
“Typography must invite the reader into text, reveal the tenor and meaning of the text, clarify its structure and order and link the text with other existing elements.”
Learn the fundamentals of good typography
and invite readers into your content.
You can classify fonts into 4 main categories:
Serif, Sans-Serif, Calligraphic and Experimental.
From cuneiform to Gutenberg’s letterpress, type has come a long way. With millions of fonts available today, choosing the right one isn’t always easy. Type is a core part of your brand and a powerful expression of your personality.
“On the streets, you look at girls.
I look at type.”
