The Academy

Different ways to learn the craft of design — from a free Tuesday evening to working with us directly. Pick the one that fits the week you're having.

Welcome to the academy
THE ACADEMY

How you can learn

Three ways to learn here. Pick the one that fits the week you're having.

Webinars

free

Live, sixty minutes, every month. A new topic each time. Replays go to subscribers within a day.
‍

Workshops

DEEP

One to two days online or in person, in Berlin. Small cohorts, real work shipped by the end, and a room you'll want to come back to.

1:1 & Coaching

PREMIUM

Direct work, with me. Coaching for solo designers finding their way through AI, and small programs for in-house teams doing the same.

NEXT LIVE session

Make AI Follow Your Design System in Figma Make

FREe SESSION

AI can generate a prototype quickly, but keeping it consistent with your design system takes clear direction. In this session, I’ll show how I turn design rules, component guidance and visual references into useful context for Figma Make. We’ll improve one feature together and check where the result still needs a designer’s judgment.

November 09, 2026 - 1 hour

Zoom

Upcoming events

Make AI Follow Your Design System in Figma Make

Free webinar

AI can generate a prototype quickly, but keeping it consistent with your design system takes clear direction. In this session, I’ll show how I turn design rules, component guidance and visual references into useful context for Figma Make. We’ll improve one feature together and check where the result still needs a designer’s judgment.

November 9, 12:00 GMT+1

Zoom

Register for the event

Design Judgment With AI: What to Fix Before You Ship

Free webinar

AI makes it easier to generate screens, but deciding what is good enough to ship still takes design judgment. In this session, I’ll review an AI-generated interface, identify its most important problems and improve the three that matter most. You’ll see how I assess hierarchy, interaction clarity and consistency, and turn critique into useful direction for AI.

November 11, 12:00 GMT+1

Zoom

Register for the event

AI Design Workflows for Product Designers

online Workshop

In this four-hour hands-on workshop, you’ll work through one focused AI-assisted workflow for UI design: understand a shared brief, prepare useful context, explore multiple directions, refine a solution, and turn it into an interactive prototype.

November 13, 9:30 - 13:30 GMT+2

Zoom

Enroll now

Figma to Webflow: Bring Your Design System to the Browser

Free webinar

A design system becomes more useful when its rules hold up in the browser. Moving from Figma to Webflow means translating visual decisions into reusable styles, components and responsive behavior. In this session, I’ll take a small Figma design into Webflow, show what needs adjustment and check the result across screen sizes so you can connect design and implementation with more confidence.

November 15, 12:00 GMT+1

Zoom

Register for the event

From Brief to Prototype: AI Workflows for Product Designers

Free webinar

You’ve tried AI tools for design. But turning their output into something you’d actually put in front of a user can still feel like trial and error.​Join us for a live introduction to a more structured AI-assisted design process.​We’ll walk through how to move from a product brief to UI exploration and an interactive prototype—with your design judgment guiding the decisions.

November 17, 12:00 GMT+1

Zoom

Register for the event
COMMUNITY

From the room

“It was great, the theoretical intro was very important for me, as well as the workshop part with hands on project. I was able to follow most of the course even though my knowledge of Figma was basic - Maxime was very helpful. I attended some other workshops in recent months and this one was very well prepared. I'll be on a lookout for more workshops like these. thanks!”

Pawel Lewicki

UX Researcher

“I really like it! Learning about documentation and how designers work with the design systems, was incredibly usefull for me. I am trying to absorb all knowledge possible to make me a better designer/candidate to my future job. Thank you for helping us with this kind of tools. Now I am waiting for the next one :)”
‍

Francisca Errázuriz

UX/UI Designer

“Super useful, learned a lot. Excited for the next workshop.”

Nga Pham

UI/UX Designer

“Awesome experience—gained valuable knowledge!”

Liam Chen

Developer

“Really helpful session—picked up so many insights.”

Ava Thompson

Visual Designer

“Super practical workshop with a clear, hands-on approach to integrating AI into the design process. I left with a workflow I can actually use.”

Kristina

Founder & Social Media Expert · Naturbeat

“As a UI designer, I'd tried plenty of AI tools without ever getting a reliable workflow out of them. This workshop changed that. It's really valuable for anyone trying to make AI a practical part of their design workflow. I especially liked the focus on process rather than individual tools: preparing the right context, exploring directions, critiquing AI output, and building a prototype. I left with a workflow I can use in my own projects right away.”

Gero

UI Designer / Marketeer / Author · Freelancer

from the Channel

From Brand Guidelines to Homepage Concepts

Turn your brand guidelines into three distinct website concepts with AI—and bring the results into Figma to keep designing.
‍

THE NEWSLETTER

Letters from the studio

Weekly notes on design, AI, and the craft of doing both well. Subscribers get early access to courses & special discounts.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

✨ If it doesn't arrive, the SPAM folder is usually the next place to look.