The ACADEMY

Four ways to learn the craft of design — from a free Tuesday evening to working with us directly. Pick the one that fits the week you're having.

THE ACADEMY

How you can learn

Four ways to learn here. Pick the one that fits the week you're having.

Webinars

free

Live, sixty minutes, every month. A new topic each time. Replays go to subscribers within a day.

Courses

ENTRY

Self-paced programs you keep. Lifetime access, structured modules, and the kind of brief that makes you finish them.

Workshops

DEEP

One to two days online or in person, in Berlin. Small cohorts, real work shipped by the end, and a room you'll want to come back to.

1:1 & Coaching

PREMIUM

Direct work, with me. Coaching for solo designers finding their way through AI, and small programs for in-house teams doing the same.

NEXT WORKSHOP

Coming up

AI for designers, without losing their craft

online workshop

This workshop is for designers who want to start, properly. Four hours, hands-on. We cover how to fold AI into your practice without losing the craft.

August 18, 2026 - 4 hours

Zoom

COMMUNITY

From the room

“It was great, the theoretical intro was very important for me, as well as the workshop part with hands on project. I was able to follow most of the course even though my knowledge of Figma was basic - Maxime was very helpful. I attended some other workshops in recent months and this one was very well prepared. I'll be on a lookout for more workshops like these. thanks!”

Pawel Lewicki

UX Researcher

“I really like it! Learning about documentation and how designers work with the design systems, was incredibly usefull for me. I am trying to absorb all knowledge possible to make me a better designer/candidate to my future job. Thank you for helping us with this kind of tools. Now I am waiting for the next one :)”

Francisca Errázuriz

UX/UI Designer

“Super useful, learned a lot. Excited for the next workshop.”

Nga Pham

UI/UX Designer

“Awesome experience—gained valuable knowledge!”

Liam Chen

Developer

“Really helpful session—picked up so many insights.”

Ava Thompson

Visual Designer

Upcoming events

Pixel & Prompt - Session 04

FREE Webinar

​Old process vs new native-AI design loop. How to use generative tools without losing your personal point of view. AI has no taste. You do.

August 12, 2026 - 1 hour

Zoom

Join event

The AI-Assisted Design Process

FREE WEBINAR

Most solo designers don't struggle because they lack talent—they struggle because they restart their process on every project. This framework gives you a repeatable six-phase workflow that combines your design judgment with AI's speed. AI handles the research, organization, and execution. You stay in control of the creative decisions.

August 13, 2026 - 1 hour

Zoom

Join event
Youtube

From the channel

Start your Design System with AI using our starter kit

A minimal, structured Figma file built so that AI tools — Cursor, Codex, Claude, Figma AI — can actually read and use it. This one is opinionated about naming, tokens, components and documentation in a way that makes AI-assisted development frictionless.

INDIVIDUAL COACHING

Focused work, defined scope.

Fixed-scope sessions for designers who know what they need. Start here, then go further.

AI Foundations

2 × 90 min + Async Q&A

Claude basics, prompts, and workflow integration — the ground floor for anyone.

390€

Start conversation

AI for Designers

2 × 90 min + Resource kit

Tools, prompts, Figma + AI, and learning to judge the output — not just generate it.

490€

Start conversation

AI for Design Systems

2 × 90 min + Resource kit

AI-assisted development of design systems — tokens, components & documentation.

490€

Start conversation

AI for Solo Studio

4 × 60 min + Resource kit

The complete workflow for independent designers — from first prompt to shipping.

590€

Start conversation
THE ACADEMY

What you'll learn

Across every format — fundamentals first, AI second, shipping always.

Fundamentals

Design theory

Typography, color, hierarchy, systems. The leverage point for everything else.

AI as amplifier

AI

Figma MCP, Claude, agentic tools. Used with judgment, not as replacement.

Build & Ship

AI

Webflow, design-dev handoff, real outcomes — not just pretty screens.

THE NEWSLETTER

Letters from the studio

Weekly notes on design, AI, and the craft of doing both well. Written from a working practice, not a content calendar. Subscribers get early access to courses, special discounts and the occasional resource we don't publish anywhere else

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