A working reference I've built over seven years — nine chapters that explain the thinking behind good design, so you can make better decisions, faster. Not theory for its own sake. The kind you actually use on the next project.
One payment. Lifetime updates.
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”
AI is your most capable junior. It has no taste — you bring the taste. But taste isn't a vibe; it's a set of reasons you can explain. Why this typeface. Why this much space. Why this colour and not the other one.
That's what this workspace is: the reasons. Collected, organised, and written in plain language across the disciplines every designer leans on — whether you've been doing this for ten years or you're shipping your first real project.
Each one stands on its own and connects to the rest. Read cover to cover, or jump to the chapter the project in front of you needs.
The first promise a brand makes. What makes a mark clear, ownable,
and built to last.
95% of the web is words. Type is where design actually starts — anatomy, pairing, rhythm.
The fastest communicator in design. It sets the scene before a single word is read.
Structure is invisible until it's wrong. How to build order that disappears into ease.
The grammar of visual communication — how the eye moves and the brain groups what it sees.
The patterns behind how people actually perceive, decide, and act. Named, explained, applied.
Good design works for everyone, or it isn't finished. The standards, in human terms.
Every era speaks a visual language. Know the vocabulary so you can borrow on purpose.
The shoulders worth standing on — from Dieter Rams to the people shaping design now.
Duplicate it into your own Notion in one click. Search it, edit it, add your own notes. It lives wherever you already work.
Only the references that earned their place — the ones I've actually reached for on real client work, with the dead ends left out.
Buy once. Every new chapter, resource, and revision is yours automatically — no subscription, no second invoice.
Seven years of notes for the price of a design book you'd read once.
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“I kept this workspace private for years — it was just how I thought through my own work. Opening it up felt strange. But the best thing I can hand another designer isn't a finished file. It's the reasons behind one.”
No — a free Notion account is all you need. After checkout you get a link to duplicate the entire workspace into your own Notion in one click. From there it's yours to read, edit, and add to.
Yes. You pay once. Every chapter I add, every resource I refresh, every revision — it all lands in your copy automatically. No subscription, ever.
Both, honestly. If you're starting out, it's the foundation school doesn't always teach. If you're experienced, it's the reference that makes your instinct explainable — useful when you're directing AI, briefing a junior, or defending a decision to a client.
Then make it work on purpose — on the very next thing you design.
Get The Design Theory - 29€Weekly notes on design, AI, and the craft of doing both well. Written from a working practice, not a content calendar. Subscribers get early access to courses, special discounts and the occasional resource we don't publish anywhere else